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The Most
Often Asked Questions
1. What is
“freeze dried floral preservation” all about?
The bouquet is taken apart after a digital photograph is taken,
each flower dehydrated, treated with a special solution, and
then frozen and stored until the freeze dry equipment is ready
for the next cycle. Once the flowers are loaded they will remain
in the chamber for 12 to 14 days. The total process will take 8
to 12 weeks. Very simply, freeze-drying is a preservation
process that takes flowers, fruits, and vegetables into a very
deep freeze, 20 plus degrees below zero. Once solidly frozen a
vacuum is applied which removes all of the water, in the form of
a vapor from the main chamber into a separate chamber. This
process is repeated until 99% of the moisture is removed
2. Does
this method retain the shape and color of the original flower?
Yes, this
is the only method that retains the nature shape and color of
the flower. Recently Goodhousekeeping and NBC Dateline rated
freeze-drying the best preservation method available today.
3. Is the
bridal market a big part of the floral preservation business?
It sure
is. A wedding is a very special time in a women’s life and we
understand how important it is that everything be perfect. We
help them capture that special time and re-capture the memories
every time they look at their freeze-dried floral arrangement.
4. Do
people preserve flowers for other reasons and events?
Man has been involved in some form of floral preservation since
the beginning of time. Today we use computerized equipment to
obtain the very best preservation results, but the reasons
people want to preserve flowers has not changed at all. Saving
“keepsakes” from special events is something we have done for
ages and often-special events are marked by the presence of
flowers; weddings, anniversary’s, births, even death is
remembered with flowers. Its just natural that people would want
to preserve their special memories with preserved flowers. We
give them that ability with our product. Freeze dried flowers
are also a wonderful alternative to artificial flowers so we
will also offer a home décor and gift line later this fall.
5. How do
you decided on the size or type of container that will look
right with the size and style of bouquet?
The rule of thumb is the type of bouquet style. A hand tied
round or teardrop bouquet looks best in the square shadow box
shape. For a small bouquet the 12x12 will work, for medium to
large the 16x16 and for large to extra large the 20x20. If
budget is a major consideration we can pull a few flowers out of
the bouquet and create a wonderful 9x9 shadow box. For cascading
bouquets the rectangular shapes work best, 17x 20 for small and
22x26 for large bouquets. We can also down size a bouquet to
retain the shape but to allow us to put it into a smaller
display. Most styles work in a dome display. We recommend that a
reservation be made at least three weeks before the wedding date
and held with a $100 deposit. No decision needs to be made on
the container at this time.
A few
weeks after the wedding we can consult with the bride by phone
and provide her with recommendations on the best container for
her flowers. Our customer service people are always available to
help answer questions and provide advice (call toll free
1-800-742-9570).
Written by Kathy Reid
Heller & Reid
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