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Wedding Invitations: New Choices for Individual
Styles
(BNN) Brides have always desired a beautiful wedding,
but these days they also insist that celebrations be
unique, creative and a reflection of personal style.
From the moment the date is set and save-the-date
cards are sent, to the mailing of the last thank-you
note, paper quality, design and presentation do more
than announce and document an event; they play an
important role in defining a wedding’s style and
personality.
From formal to casual and from classic to creative,
weddings are as unique as each couple being married.
Today, 200,000 weddings each year, or nearly one in
every ten, are "destination weddings" held on a
beach, in a fanciful garden, or even on board a
ship. The range of events, from traditional
fairy-tale weddings to the more informal and
personal ceremonies and parties, has created the
need for a greater selection of designs to express
the style of the event to family and guests.
Crane & Co., Inc., founded in 1801 and still owned
and managed by the Crane family, has for many
generations, set the standard for wedding
invitations and social stationery. Their traditional
white and ecru cotton papers, with fine, engraved
text, have heralded the joyous unions of millions of
happy couples.
Today, in response to the increasing demand for more
casual and personal presentation, Crane’s now
offers, through its New Traditions Weddings album, a
festive new selection of invitation designs. A new
fashion-forward direction for wedding invitations,
the New Traditions album includes eye-catching paper
colors, vellum and shimmering inner envelopes and
linings, new lettering styles, layouts, formats,
motifs, monograms and frames. And to further broaden
printing and design options for brides, Crane’s is
now offering the Old-World elegance of letterpress
in addition to engraving and thermography.
"Weddings are one of the most joyous of life’s
events," said Lansing E. Crane, chairman and CEO of
the family business. "Each couple has their own
unique style--one that will be reflected first in
their wedding invitation, through their ceremony and
then throughout their lives together. We’re always
honored when couples select Crane invitations, and
we’re very pleased to offer these exciting new
designs for their consideration."
Once the style has been chosen, brides need to keep
two things in mind: quality and consistency. The
best paper and design reflect how much a couple
cares for their guests and the importance of their
commitment to each other. A coordinated presentation
for invitations, reception and reply cards,
thank-you notes and envelopes creates a harmony in
concert with the occasion. Expert guidance can be
obtained in consultation with one of Crane’s more
than 1,500 independent and company-owned stationery
stores throughout the country. Crane’s stationers
can be located by visiting
www.crane.com.
With such appealing "new traditions" in fine paper
now available for couples, choosing the perfect
wedding statement will be an enjoyable experience
and create a lasting impression for cherished family
and friends.
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