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Whether You're Giving or Getting Jewelry, Know Your
Gemstones
(ARA) - While diamonds may be a girl's best friend,
gemstones add excitement and variety to jewelry
wardrobes. From amethysts to zircon, gemstones offer
a wide range of color and style choices.
Gemstone jewelry makes a great bridesmaid gift. "You
can choose your gemstone gift by buying a piece in
the recipient's favorite color or birthstone, or you
can choose a gemstone based on what it symbolizes,"
says Natalie Parman, vice president of merchandising
at Jewelry Television.
For example, the ruby, with its brilliant red hue,
has been considered the "king of gems," treasured by
royalty and cultures throughout history. In fact,
prior to the 20th century, rubies were considered
more valuable than diamonds.
Current fashion trends can also help you choose a
gemstone. "Tanzanite is one of the hottest looks
today," says Parman. "Its brilliant color and its
exclusive origin in Tanzania combine to make it a
unique and highly sought after gemstone," she adds.
The stone is highly valued for its shades of
sapphire blue, amethyst and blue violet. "Wearing a
well-cut tanzanite communicates self-confidence,
individuality and maturity," says Parman. The name
Tanzanite was coined by Tiffany, which had first and
exclusive rights to the stone for many years.
If you've never heard of tanzanite, or couldn't
distinguish a sapphire from an opal, a visit to
Jewelry Television's Web site reveals a wealth of
information about gemstone lore and quality to help
you make an informed choice.
You'll find out that most gemstones are enhanced,
which allows the jewelry industry to use various
forces of nature such as heat to unlock the inherent
beauty of nature residing within a gem. Most
Tanzanite, for example, comes from nature a rather
drab brown. Once subjected to mild heating, however,
these stones turn handsome shades of blue and
violet.
No matter how well-informed you are, when buying a
gemstone, you need to trust the seller. Jewelry
Television stands by its merchandise -- many items
come with free appraisals. Since the company focuses
exclusively on the sale of fine jewelry and
gemstones, it offers a huge variety at fantastic
prices. "Due to our 'opportunity buy,' we often
provide fine jewelry far below fair market values,
providing customers with extremely affordable
luxury," says Parman.
The appraisal process notes exact characteristics of
an item and then determines the value of that item.
Gemstone quality is determined by its beauty, rarity
and durability. An appraisal determines these
factors by recoding the exact carat weight, color,
clarity and cut.
When shopping on Jewelry Television, you can
purchase either loose gemstones, which can be used
in custom settings for one-of-a-kind pieces, or you
can shop for rings, earrings and necklaces that
feature your favorite gemstone. "Jewelry Television
is the only shop-at-home source for loose
gemstones," says Parman.
You can watch Jewelry Television and order over the
phone, or visit the company's Web site at your
convenience to see what's new. Check local listings
to find the network on your cable system, DirectTV
or the Dish Network, or visit
www.jewelrytelevision.com.
Courtesy of ARA Content
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