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Current Trends in Wedding Photography
By Juan Carlos Torres
Wedding photography is an evolving field that
requires artistic talent, vision, and highly
technical expertise.
In the past wedding photography was almost always
limited to stiff posses without much regard for the
underlying story, emotion, romance, and behind the
scene events of the wedding day.
Although there is still a big segment of the wedding
industry that practices traditional photography with
its preplanned poses, and recreation of the wedding
peak events such as the kiss, the ring exchange,
etc., the modern wedding couple demands a more
contemporary approach to their wedding day.
Wedding photojournalism has been in vogue for the
past decade. The central idea behind it has been the
capture of the wedding events without any
interference or direction from the wedding
photographer. The photographer is there to capture
the true essence of the wedding day. As a result of
this realistic approach the photographs are a true
representation of the wedding day. Hard core wedding
journalistic will be totally opposed to posing any
wedding related event. If it doesn’t not happen
during the wedding it won’t be recorded. This
includes family group photos.
Several photographers offer a hybrid approach to
wedding photography, usually a combination of
traditional and journalistic wedding photography. In
this approach the photographer focuses on
documenting the wedding day but the coverage also
includes a session with the couple for formal posed
or semi-posed photographs and also family group
photos.
The latest trend in wedding photography is toward a
more fashionable approach. Inspired on high-end
fashion magazines such as Vogue, Elle, InStyle,
Cosmopolitan, Glamour, GQ, American Photo, etc., and
wedding magazines the photographer seeks to make the
couple’s fantasies real. In the fashion wedding
photography approach the goal is to make the wedding
couple look their best. Their romantic interplay is
glamorized to its maximum expression. The everyday
couple becomes like wedding celebrities. Attention
to detail is required to achieve the perfect look.
This approach requires a great deal of artistic
talent behind the camera and also great computer
image editing skill to produce a unique photo. Half
the photo is made on the camera with the second half
achieved though digital image editing and
manipulation.
Which style is best, is for you to decide. In our
experience a big segment of the wedding couples want
to capture the reality, details and romance of the
wedding day but at the same time they have fantasies
about their wedding and the way they should look.
When making a decision for a wedding photographer
look closely to the photographer’s portfolio and see
how it agrees with your philosophy on how your
wedding day should be photographed. Regardless of
your philosophy please make sure that you select a
master of the craft, you and the next generation
deserve masterpiece memories of your wedding day.
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